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On the Cutting Edge of Financial Technology

Monica Roca and Walter Quesada are multi-passionate professionals with a penchant for finances and building businesses. I first photographed Monica for the Agile Planners brand where they do bookkeeping, technology training, CFO Services, technology integration and business consulting– those images are actually on my website and you can see how dynamic Monica looks. She wanted to convey her expertise as well as her casually smart style. That was a few years ago.

Monica never stops innovating and so, in partnership with her husband, Walt Quesada, they have launched a new venture, FynOps.  Sought after by venture capitalists and tech start up accelerators, FynOps is already an award-winning enterprise. FynOps is aimed at small to medium sized businesses who struggle to get the financial data they need in a timely manner. It offers a simplified operations platform that brings together multi-channel financials and insights in one place to provide up to the second information about the monetary health of their business.

So how does all this technology, expertise and innovation translate into branding images? After a deep dive into their personalities, brand details and company goals, we decided on a comfortably chic look in a variety of expressions. As a personal branding photographer, I value staying true to my clients’ personalities. Luckily, Walt and Monica have a style all their own. We did some formal and serious stuff and some really great edgy images too.

If you want to create your own personal branding images that speak directly to your ideal client, connect with me and let’s create something that’s totally YOU.

MUA: Scharon Isse, West Palm Beach, Florida