How to Get Your Ideal Client to Notice You
Your company is poised and ready to take over the world, right? You’ve done all the work, systematized, hired, delegated - all the things. You just need a little something to next level up; something to show the world you are a serious entrepreneur with the perfect product or service. If only more people knew you existed!
I’m here to tell you the photography is probably a missing link for you. It’s time to LEVEL UP. A simple headshot is not going to cut it. All your digital platforms need to be in sync and in line with your marketing and you’ve got to have fresh content.
Not only will you want to consider how your ideal client wants to connect with you, but you will need to support that image with a location that creates the story you are trying to tell, along with clothing and environmental styling to match.
Step 1 - Know Your Ideal Client
But before we get to this part, we first have to talk about identifying your ideal client. If you have not yet done an ideal client avatar exercise, this is the perfect time. I can help you hash this out if you are a little unsure.
You’ll want to know exactly who your client is and how they want to connect with you. Whether you’re ideal client is a millennial on the cutting edge of technology, or a boomer searching for an approachable and authoritative professional, they each speak their own language. They each have imagery they connect with. You should leverage those in your shoot.
Step 2 - Pick a Location that Supports Your Brand Story
It is also important to stick to your personality and remain loyal to your brand. If your brand is fun and funky, please don’t wear a suit in a conference room just because you think you have to!
Just be yourself - I promise nothing will attract your ideal client more than authenticity. Emily Cohen is one such professional. She’s an expert in diversity and inclusion for entrepreneurs and her brand is super edgy. Her pictures had to reflect not only her professionalism but also her fun and funky side. Her client will see these images and immediately “get” her. Click here to view Emily’s branding photos. The environment in these portraits really amp up the storyline.
Step 3 - Choose Wardrobe Options with Subliminal Elements
It’s always important to pick wardrobe that makes you feel good and fits you properly. Beyond that, styling should support the brand. Bonus point if your wardrobe has elements that match your logo. That marketing will POP!
Here’s a case study for you: Sarah J. Singer, a young divorce lawyer, needs to show that she is both an authoritative expert in her field as well as an approachable and relatable listener. Her office is very minimalist and modern which screams professionalism, but we also brought in that youthful vitality by wearing bright colored suits. It’s a delicate balance and each of these elements were carefully curated to support her brand. Click here to see these elements come together and how the images are used in social media.
Contact me to schedule your Brand Analysis and let’s design your next level shoot!